Music

Capitalizing on fanbases is a win-win for artists and companies

Celebrity fanbases such as BTS’s “ARMY,” Beyoncé’s “Beyhive,” and Taylor Swift’s “Swifties” all have one thing in common—they are incredibly loyal. From buying front-row concert tickets to investigating every detail of social media posts, these fans follow their idol’s every move. Such devout admirers make for perfect marketing targets for[Read More…]

Snotty Nose Rez Kids’ ‘Life After’ explores the pandemic’s toll on mental health

Snotty Nose Rez Kids has never shied away from dealing with difficult subjects, and their fourth album Life After is no exception. Released on Oct. 22, the album explores themes of quarantine depression, addiction, and racism, mixed with a musical complexity that includes elements of punk, hardcore, and R&B.  Young[Read More…]

POP Montreal festival showcases a diverse repertoire from a safe distance

POP Montreal International Music Festival returned to Montreal on a high note this September, after hosting their 2020 edition via hybrid format. Presenting a series of concerts, exhibitions, and multidisciplinary art events, the festival showcased many burgeoning, unique artists. The McGill Tribune experienced POP Montreal’s colour and vibrancy, with highlights[Read More…]

Homeshake’s new album ‘Under the Weather’ is a musical rendering of distress and isolation

Homeshake, also known as Peter Sagar, is a Montreal-born and Toronto-based artist known for his mellow sound and poignant lyricism. Under the Weather, his fifth studio album, is a 12-track confession of depression and isolation. Although Sagar wrote the morose album in 2019 after mental health struggles secluded him from[Read More…]

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