Tag: Psychology

‘I feel you’

Empathy is often talked about in popular culture, particularly within the realms of politics, advertising, and psychology. Articles from ‘Why Empathy May Be Your Most Important Business Skill’ to ‘How to Avoid the Empathy Trap’ are popping up all over the internet. Generally, popular culture labels empathy as a positive, […]

The psychology of fear

For some, Halloween means curling up on the couch and watching a favourite horror movie. The resulting jump scares, hellish demons, and bloody deaths provoke an emotion we are all too familiar with: Fear. “Fear is an emotional state—the unpleasant feeling of being afraid—that emerges when we perceive an imminent […]