Tag: horror

The psychology of fear

For some, Halloween means curling up on the couch and watching a favourite horror movie. The resulting jump scares, hellish demons, and bloody deaths provoke an emotion we are all too familiar with: Fear. “Fear is an emotional state—the unpleasant feeling of being afraid—that emerges when we perceive an imminent […]

Pop Rhetoric: Selling horror

Three weekends into its theatre run, Andrés Muschietti’s It continued to lead the box-office with an impressive $29.8 million three-day total. Simultaneously, Darren Aronofsky’s mother! kept collecting dust with a meek $3.3 million in its second weekend despite strong TIFF word-of-mouth and Jennifer Lawrence’s star power. Both films are critically-acclaimed, […]