Decadent delicacies in food advertisements are not always what they seem to be. In these commercials, motor oil poses as pancake syrup, mashed potatoes become scoops of ice cream, and craft glue replaces milk in a bowl of cereal. Today, a rendering technique called physically based rendering (PBR) allows advertisers […]
Advertisements that incorporate social and political commentary when selling a product have become increasingly popular in recent years. This has also lead to an increase in controversy. Recent advertisements such as the infamous Kendall Jenner Pepsi flop, in which Jenner uses a can of Pepsi to resolve a protest, and […]
Observant students returning to campus this year may have noticed something different about the Students’ Society of McGill University (SSMU) Building. In response to continued budgetary constraints, SSMU has—among other initiatives—increased the presence of advertisements. However, the advertisements have been met with backlash from some McGill students, leading some to […]
As a cultural hub, Montreal is always quick to adopt the newest trends. It comes as no surprise, then, that when the coolest thing since smoking became ‘smoking,’ Montrealers began using e-cigarettes.