On each of their releases, Rich Gang mixtapes and albums have featured a different assemblage of rappers associated with Birdman’s Cash Money Records. Riding off the success of this summer’s chart-topping single, “Lifestyle,” Rich Gang: Tha Tour Part 1 is a promising and well-crafted development of the single’s sound, serving as a portent of the group’s inevitable monopoly on commercial hip hop.
The mixtape features Young Thug and Rich Homie Quan—who in my opinion, especially the former—have such peerless voices that I tend to think of their combined sound more as instrumentation than as vocalization—and I mean that as praise. Young Thug’s voice is the manifestation of what Lil Wayne would have sounded like if he had chosen to develop his weird, Da Drought 3 (2007) persona, and accordingly, it comes as no surprise that the two are now working with one another.
London on da Track, who produces the entire mixtape, perfectly complements the duo with visceral and distinctive synth stabs throughout, which makes me hope that the trio continues to refine their sound throughout the year and perhaps eventually even form their own group.
My personal favourite track is “Tell Em (Lies),” which has the same structure as “Lifestyle” but features heavier piano fills and a dreamier sequence of drum kicks, which attests to London on da Track’s talent as a producer. Like his contemporaries Metro Boomin and DJ Mustard, London on da Track is adept at crafting minimal beats that have similar structures but always showcase interesting and unpredictable harmonic patterns. The group has high potential, and I am excited to see if Rich Gang: Tha Tour Part 2, coming out later this year, will be as matured as I predict it will be.