Pop Rhetoric

Pop Rhetoric: Selling horror

Three weekends into its theatre run, Andrés Muschietti’s It continued to lead the box-office with an impressive $29.8 million three-day total. Simultaneously, Darren Aronofsky’s mother! kept collecting dust with a meek $3.3 million in its second weekend despite strong TIFF word-of-mouth and Jennifer Lawrence’s star power. Both films are critically-acclaimed, […]

Pop Rhetoric: Youtube star JonTron’s unfortunate foray into alt-right politics

Millions of fans around the world love Jon Jafari—the creator of the JonTronShow and former Game Grumps host. For six years, his videos have brought tears of laughter to anyone fortunate enough to have discovered his channel—yet, with his recent foray into the alt-right and white supremacist political spheres, his […]